La Fringale
Online ordering, a kitchen tablet and delivery for a pizzeria, without the marketplace.
The brief
A pizzeria with 4.7 on Google and a Gault & Millau mention was paying around 30% of every order to a marketplace. It wanted its own ordering, its own drivers and its kitchen in the loop. We built the engine so that the next shop is data, not code.
The challenge
- No order lost on a Saturday night. The price is recomputed on the server, the payment is captured only once the kitchen accepts, and a refusal frees the money by itself.
- An honest arrival time. The address is located by the national geographic institute, the zone by road distance, and the time is computed from preparation and route, never promised.
- Any hardware in the kitchen. A tablet linked by a six-character code typed on the owner’s phone, and a delivery page the drivers open in a browser, nothing to install.
The product
What we built
Design
A forest-green identity for the client site, a dense tablet for the kitchen, a calm owner space. Twenty-five screens mocked and validated before the first line.
Ordering & payment
Cart at the exact price, delivery or pick-up, Stripe Connect paid straight to the shop, Google Pay, 3-D Secure, manual capture and line-by-line refunds.
Kitchen, owner, drivers
A tablet that rings, accepts, refuses with a reason and marks shortages. An owner space for the day, sales and settings. A driver page with route, call and hand-over code.
The result
Every order placed on the pizzeria’s own site is paid straight to its own account, with no marketplace commission. The kitchen, the owner and the drivers work on the same orders, from one tablet, one phone and one web page.
Before a project like this
Can a restaurant really leave the marketplace?
When it owns the three pieces: a site where customers order and pay, a kitchen screen that receives every order, and drivers who know where to go. La Fringale gets all three, paid directly to its own account.
Does it work for another kind of shop?
Yes. The engine never mentions pizza: menu, zones, hours and theme are data. Setting up a new shop is a matter of data and a build, not code.
What hardware does the kitchen need?
Any tablet with a browser. It shows a six-character code, the owner types it on their phone, and the tablet is linked. Drivers use a web page on their own phone.
More work
